Expanding our campaign to raise awareness of sight loss with #BeforeYouAsk
We built on the success of See the Person, our successful awareness campaign from 2022/23, by introducing a new phase called #BeforeYouAsk, which encourages people to think more deeply about shifting their own perceptions and attitudes to sight loss.
Our See the Person campaign is a key element in our objective to change public perceptions of sight loss and people’s behaviour.
Centred on video content and an interactive video chat with blind and partially sighted people at the centre, this phase of the campaign showed blind and partially sighted people tackling common, sometimes annoying, questions and misconceptions about sight loss (around relationships and watching sport, for example) in a light-hearted way that dispels some of the myths about what people with sight loss can and can’t do.
We asked blind and partially sighted people to reflect on the most frequently asked questions they get about living with sight loss, and the responses they usually give. Our interactive chat bot then gave sighted people the opportunity to have their questions answered directly from people with sight loss to address public curiosity and grow understanding about sight loss among the general public.
According to our own results, this second phase of the See the Person/#BeforeYouAsk campaign has now reached 96 per cent of the UK population at least once, which is an increase of 14 percentage points on its first phase results from 2022/23.
This time around, our own survey showed that one in 10 (10 per cent) of respondents from the general public recognised the #BeforeYouAsk campaign. The vast majority of people (90 per cent), who saw it agreed the video was easy to understand; more than three quarters (77 per cent) agreed that the video helps them to understand how people with sight loss use adaptions in their everyday life and that nearly three quarters of them (73 per cent) now feel more knowledgeable about the different experiences blind and partially sighted people have.
You can find out more about the campaign here.