Sharing the reality of sight loss, in partnership with LADbible

From our "super honest" Honesty Box edit, with Toby Addison, to our Get Ready with Me video, where RNIB Ambassador, Claire Sisk, invites us along to see how she preps and gets glammed up to go to a friend's birthday party. Toby and Claire show how we often all want to do the same things but there are – often created unintentionally – barriers stopping people with sight loss enjoying life as much as they could.

We hear from blind gamer Reece Finnegan, as he discusses accessibility in gaming and how RNIB have created a kit for developers to help create accessible games.

In North Vs. South, Watch the hilarious responses to the question: “How would you know if you were in the North or the South of the country if you were just dropped in blindfolded?"

Enjoy watching sighted players learn blind football and having to humorously relearn the skills that they take for granted like dribble the ball, passing and scoring goals.

Take the chance to find out more as we hijack the LADbible platforms and address head-on some of the misconceptions about sight loss in an honest, engaging, thought-provoking and humorous way.

The Honesty Box provides the opportunity to spark conversation about the lived experience of sight loss. It is LAD's long-running award-winning series that covers a range of social and cultural conversations; some viewers might find this content mildly offensive.

A contributor with lived experience of a particular issue answer questions anonymously submitted from their audience. Challenging questions or questions they'd feel a bit stupid or embarrassed to ask. Questions for our sight-loss Honesty Box have been sourced from the LADbible audience, as well as by RNIB. They cover themes including daily life, personal identity, challenging misconceptions, relationships and dating, and hobbies.

Toby Addison (@BlindTobes) delivers the Honesty Box content, candidly, with frankness and straight talking. Using his own personal experience and knowledge, Toby addresses many misconceptions about being blind in the same way our #BeforeYouAsk campaign does.

Toby is a disability advocate, blind footballer and a creator that uses his platform to find humour in and shed light on daily life with no vision.

If you have been affected by any of the issues here, our Helpline is here to support. Call 0303 1239999 from 8am-8pm on weekdays and 9am-1pm on Saturdays.

We shine a light into our accessible video gaming work, Design for Every Gamer, aimed at encouraging and supporting the gaming industry to design video games that are accessible for people with sight loss. Our contributor, Reece Finnegan, one half of social media content creators Blind and Blonde, talks about how he plays video games and his experiences as a blind gamer. He and presenter Chris chat about the launch of RNIB’s industry guidance Devkit and the browser-based adventure game, Spectrum Shift and they demonstrate how gaming studios and developers can make the video games they produce.

If you’d like to read more about our Design for Every Gamer work or are a developer wanting advice follow the link below.

And we hear from Toby again as he teaches sighted footballers how to play blind football. We see them humorously learning how to dribble the ball, pass and score goals with a penalty shoot-out and a lot of laughs.

The video shows the immersive, fast-paced nature of blind football, with GoPro video cameras attached to the players and positioned around the pitch to capture both the intensity and finesse of the game. By placing cameras directly on the players, we were able to show how the players experienced the game from their perspective, showcasing the incredible skill, agility, and required coordination of the squad.

Toby coaches and educates the team on the different skills needed for sighted and blind football and the challenges he has faced transitioning between the two games. By blending education with entertainment, the video helps promote understanding, inspire inclusivity, and break down barriers for those unfamiliar with the sport and people with sight loss.

Find out more about our sports and physical activity opportunities here.

With this collaboration we wanted to answer some of the frequently asked questions about the daily life of a blind and partially person. How do you select your clothes, apply your make-up, travel and shop?

We follow our RNIB Ambassador Claire Sisk, as she tells us the techniques and clever hacks that she uses to get ready for a friend's birthday party.

This popular vox-pop series explores and highlights the perceived differences between people in the North vs. South of England. We tap into cultural and social issues in a humorous way by asking the public their answers to the question; "If you were dropped in the South, (or North) blindfolded, what would give away where you are?"

We placed England blind footballer Azeem Amir on the streets in Manchester and RNIB Ambassador, Dr. Amit Patel and his guide dog, Quark, in London to ask the public this question.

These conversations show that blind and partially people experience the same things, but sometimes just differently.