#BeforeYouAsk
RNIB is committed to its vision of a world where there are no barriers for people with sight loss. To do this, we have made changing public perceptions and behaviours a key priority. #BeforeYouAsk sets out to educate the public about the realities of living with sight loss and asks people to see sight loss differently and help us reverse inaccurate perceptions that create unintentional barriers for blind and partially sighted people. The more people who support us and unite behind our mission, the more we can change society for the better.
There are too many misconceptions around sight loss which lead to ignorance and confusion. We are taking this chance to answer the most common questions, however daft they might seem, to help more people understand the reality of sight loss.
Hear directly from our #BeforeYouAsk actors answering common questions about sight loss
We asked blind and partially sighted people to send us their own frequently asked questions and how they typically answer them. Their insights informed our new campaign #BeforeYouAsk.
In a series of short films, posters and an interactive video chat, blind and partially sighted people will banish the misconceptions surrounding sight loss.
Sharing the reality of sight loss with LADbible
We have embarked on a partnership with the LADbible group to continue to deepen and reinforce understanding of sight loss by addressing misconceptions and closing the knowledge gaps to a younger audience. This partnership is an extension of our successful #BeforeYouAsk campaign that aims to drive a deeper understanding of sight loss and reinforce what people can do to support someone with sight loss.
In this campaign
Sharing the reality of sight loss with LADbible
We've teamed up with LADbible to give its fans a different take on sight loss. Our message with feature on Honesty Box, Get Ready With Me on Tyla and GAMINGbible's reviews.
How much do you know about living with sight loss?
More than two million people are blind or partially sighted in the UK, so we all should know more. Test your knowledge and take our quiz.
Watch our series of conversational videos
To challenge what people thought they knew about sight loss, we have filmed a series of relaxed “on the sofa” conversations giving perspectives of people with sight loss and those with sight on a common interest or profession.
Our Be Helpful Guide
Almost nine out of 10 blind and partially sighted people may need some help to make an unfamiliar journey, so it’s really important that everyone knows how to offer their support.
See the person campaign
We want people to see sight loss differently, so through RNIB’s biggest-ever advertising campaign, we are showing people how they can support us with their actions.
Find out what you can do to help in your community
We can all make a big difference to blind and partially sighted people’s lives, just by taking a few small actions. Take a look at these tips to make your street safer.
How businesses and other organisations can help blind and partially sighted people
Business can do much to support blind and partially sighted people as employers and by offering accessible services and products.
What you can do to help people with sight loss
Even small actions can make a big difference. Help us make the world a better place for people with sight loss by watching these videos explaining what people with sight loss find helpful and doing your bit.
Listen to our #BeforeYouAsk radio ad
Our latest radio ad sheds light on some of the common questions people with sight loss face every day. You hear a range of questions, some sillier than others, before the voice of someone with sight loss cuts through the noise.
Donate - #BeforeYouAsk
Donate and help us to change public perception on disability. Help us make a difference to someone with sight loss.