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Alt Alt campaign

A digital billboard in between two glass skyscrapers in London. Black text on a white background on the billboard reads 'August 8th, 1969. A group of four men walk across a zebra crossing in North London. From right to left, white suit, black suit, bare-footed and denim-clad. Priest, undertaker, body and grave differ? Or just four lads from Liverpool who were once bigger than Jesus?'
A digital billboard in between two glass skyscrapers in London. Black text on a white background on the billboard reads 'August 8th, 1969. A group of four men walk across a zebra crossing in North London. From right to left, white suit, black suit, bare-footed and denim-clad. Priest, undertaker, body and grave differ? Or just four lads from Liverpool who were once bigger than Jesus?'

Alt text paints pictures for those who can’t see. This Global Accessibly Awareness Day, help us showcase the impact that good quality alt text makes to the 2.2 billion people in the world with sight loss.

The world with sight loss it’s not always that easy.

Often the alt text blind and partially sighted people rely on to describe an image to them is either non-existent, or just a bit rubbish.

Support our campaign by committing to write a description for every image you post and give everyone a fuller picture.

Find out how to make your social media accessible

Download Download our accessible social media checklist (PDF)

Document type: pdf Document size: 96.2 KB

About Global Accessibility Awareness Day (GAAD)

The purpose of GAAD is to get everyone talking, thinking and learning about digital access and inclusion, and the more than one billion people with disabilities/impairments.

In this campaign

Our alt text campaign

Our campaign aims to raise awareness of the importance of alt text - written descriptions of images that screen-readers read aloud for people with sight loss. We wrote powerful alt text to some of the most iconic images throughout history to demonstra

Why is alt text important?

Alt text is a short term for alternative text, put simply, its a written description of an image. It's a textual alternative to images for blind and partially sighted people.”

How can I write alt text?

Learn how easy it is to add alt text to the images you post.

Sign our alt text pledge

Sign our pledge, and commit your organisation to writing alt text for every image your business posts online, helping to create a more accessible world for people with sight loss.