Earlier this year a group of blind and partially sighted people who regularly use audio description (AD) in cinemas joined the test screening of Beauty and the Beast at the Odeon Cinema in Haymarket, London.
The objective was to try the Moviereading audio description app and share experience of receiving AD in cinemas this way.
The overall feedback gathered following the screening was highly positive and most agreed that if such a service was made available in cinemas, they are likely to use it.
Detailed feedback is available here in the report: Audio description in UK Cinemas (Word, 130KB)
Thanks to the 38 AD users who joined us on the day with their family and friends. Given the strong interest we have recommended a longer term pilot of the app to the UK Film Industry – Film Studios and the Cinema Exhibitors. We’ll be keeping an eye on the progress and hope to provide an update over the coming months.
Read the 2015 AD app trial report.