Alt Alt campaign
Alt text paints pictures for those who can’t see. This Global Accessibility Awareness Day, help us showcase the impact that good quality alt text makes to the 2.2 billion people in the world with sight loss.
Many people with sight loss rely on alt text to understand images published online.
Often the alt text blind and partially sighted people rely on to describe an image to them is either non-existent, or just a bit rubbish.
Support our campaign by committing to write a description for every image you post and give everyone a fuller picture.
About Global Accessibility Awareness Day (GAAD)
The purpose of GAAD is to get everyone talking, thinking and learning about digital access and inclusion, and the more than one billion people with disabilities/impairments.
In this campaign
Our alt text campaign
Our campaign aims to raise awareness of the importance of alt text - written descriptions of images that screen-readers read aloud for people with sight loss. We wrote powerful alt text to some of the most iconic images throughout history to demonstra
Why is alt text important?
Alt text is a short term for alternative text, put simply, its a written description of an image. It's a textual alternative to images for blind and partially sighted people.”
How can I write alt text?
Learn how easy it is to add alt text to the images you post.
Sign our alt text pledge
Sign our pledge, and commit your organisation to writing alt text for every image your business posts online, helping to create a more accessible world for people with sight loss.